Ideas are easy.
Making them useful is harder.

IACONA LAB explores practical applications of artificial intelligence at the intersection of enterprise sales, business development and digital transformation.

The goal is simple:

Build ideas that can create measurable business impact.

Created by

Behind the lab

Massimo Iacona

Over ten years in sales and business development around software, construction and real estate. Software implementations, digitalisation projects and enterprise deals at C level.

IACONA LAB grew out of that work: it reads public signals about a company and turns them into concrete starting points, with a source behind every one.

Sales & Key AccountsBusiness DevelopmentSoftware & ConstructionGrowth and Go to Market

iaconalab.ch · Turning ideas into business impact.